You can leverage marketing automation to nurture leads, deliver personalized marketing at scale, and save time by automating routine tasks such as sending emails, SMS messages, and updates to your CRM. Marketing automation components include triggers and actions, which are events or conditions that set off automated responses. Examples of marketing automation include welcome emails, discount offers, customer segmentation, abandoned cart reminders, birthday promotions, lead scoring, in-app messaging, and internal team notifications. To get started with marketing automation, you need to identify your goals, choose the right tools, and set up triggers and actions that align with your objectives. Many marketing tools can handle some level of automation or dripped content natively, but using a tool like Zapier can connect all your marketing apps and deliver personalized experiences on any platform.