At Zapier, the company behind an app automation platform, they have successfully integrated over 312 apps since June 2012 and continue to add new integrations at a rapid pace. To effectively market these integrations, Zapier has developed a process that includes understanding the objective of the integration, identifying the partner's key customer benefit, being specific with marketing requests, securing a partner page and making it look pretty, offering to write copy, including a guest post, asking for in-app messaging, email to users, reciprocating all co-marketing activity, providing art assets, outlining their process, offering examples, recording metrics, logging best practices, following up post-launch, finding ways to continue co-marketing, and what has worked best for them is to have a partner-focused guide that outlines these tactics.