Vicky Tatar, Director of Project Management at MeUndies, aimed to improve the company's efficiency by integrating its project management tools, Asana and Pivotal Tracker, with Zapier, an automation tool. She built Zaps to connect these two apps, reducing communication time between teams and increasing transparency. With this integration, Vicky reduced the work of her teams in half, saving time and improving productivity. The setup was simple and easy, allowing Vicky to quickly document and experiment with new Zaps.