Veronica Lieberman, the founder of Make It Hapin, created a personal shopping and styling service that helps people get their online fashion inspiration into their closets within their budgets. To build her business, Veronica discovered an app automation tool called Zapier, which integrated with several apps she planned to use, including Front for communication and Mailchimp for email marketing. With Zapier, Veronica was able to automate many processes, such as client communication and lead collection, freeing up time for strategy and problem-solving. She created workflows that connected these apps, making her business more efficient and allowing her to differentiate it from competitors. Veronica's experience with Zapier has taught her the importance of finding platforms that integrate well with each other, and she now advises others to search Zapier first when looking for new platforms to work with.