With 1.5 million users, MailerLite has established itself as a prominent email marketing platform since its 2010 launch. Its free plan offers fully functional automation features, making it an attractive option for users who want to try before upgrading. Unlike competitors like ConvertKit and ActiveCampaign, MailerLite's ease of use is notable, with a shorter learning curve and intuitive design features that make creating emails easy. The platform also provides generous features in its free plan, including A/B testing and automation workflows, which sets it apart from other free options. While MailerLite has some limitations, particularly in its website builder and sales CRM integration, its core email marketing features offer an unbeatable value proposition for users building an email list from scratch or looking for a robust set of free marketing automation features.