Building and maintaining a robust email list is crucial for successful email marketing, but it can be time-consuming to manage. With tools like Mailchimp and Zapier, businesses can create beautiful email campaigns and automate workflows to streamline their efforts. By connecting Mailchimp with other business-critical tools, such as CRM systems and social media platforms, businesses can automate tasks like subscription management, lead nurturing, and ad targeting. These automated workflows can help businesses save time, increase efficiency, and improve customer engagement, ultimately driving more conversions and sales.