You set up a professional website and develop a content-rich social media campaign, but getting organic search traffic is the ultimate goal. To achieve this, finding low-competition search terms is crucial. The author uses Google Search to find these keywords by typing in relevant questions or phrases and evaluating the results. They look for forums that answer these questions, as they are often not competing for top search rankings. By writing blog posts with exact title matches and linking them to target pages, you can present yourself as an authority on the subject and attract organic search traffic. The author also uses the People Also Ask section to find additional keywords and refreshes their content regularly to boost traffic from Google Discover.