A small specialty coffee roasting business, Timbertown Coffee Co., initially focused on building its local community through word-of-mouth and social media. As it grew, they expanded their brick-and-mortar shop and partnered with other businesses to co-market their services. However, as their online sales lagged behind their physical locations, the company realized the need for a comprehensive digital marketing plan to guide their growth. Now, they're researching and developing a strategic plan that incorporates elements of their early success, such as a can-do attitude, community-mindedness, and co-marketing, while avoiding past mistakes like DIY digital marketing. They plan to work with a digital marketing agency to achieve faster growth and profitability, while also leveraging tools like Zapier for automation and efficiency.