You want to improve your visibility on LinkedIn to boost your professional presence, whether you're actively looking for a new job or passively considering new opportunities. To create an optimized profile, start by adding a professional photo that grabs attention, and include essential details like location and industry. Craft a compelling summary section that showcases your career accomplishments, values, and unique strengths, using the first person and focusing on key pieces of information. Complete your experience section with bullet points or stories about your job roles, and list relevant skills with endorsements to demonstrate your expertise. Customize your headline with keywords, stay active on the network by connecting with others, joining groups, posting updates, and writing articles. Finally, add flair to your profile by including a cover image, customizing your URL, and soliciting recommendations from clients, managers, and peers. By following these tips, you can take advantage of LinkedIn for more than just job hunting and build your professional brand.