You can track online and offline conversions with LinkedIn's new Conversions integration, automating, measuring, and improving ad performance on the platform. With Zapier, you can connect to thousands of apps to send data to LinkedIn, unlocking a more accurate picture of campaign influence on prospects' behavior. You can measure performance throughout the customer journey, fine-tune campaigns for better outcomes, run more efficient campaigns, and have more control over your data. The integration also offers a special offer where you won't be charged for tasks that use LinkedIn Conversions in your Zaps, allowing you to automate conversion tracking and save money. To set up LinkedIn Conversions, you can connect it with Zapier via the Campaign Manager, creating a conversion rule and connecting it to relevant campaigns or CRM tools.