The text discusses the importance of considering context when communicating with others, particularly in a remote work setting where transparency is valued but not always necessary. The author shares their experience at Zapier, a company that prioritizes transparency but also recognizes the need for private communication to avoid public embarrassment or overwhelming others with too much feedback. The article highlights the "observer effect," which suggests that observing something can change its meaning, and encourages readers to consider whether certain conversations should happen in public or private channels. It also touches on the concept of context collapse, where casual conversations can become stressful when others are not part of the conversation. Ultimately, effective communication requires being aware of how one's words impact others and adjusting communication strategies accordingly.