"Designing great graphics is not as difficult as it may seem." The text emphasizes that creating engaging designs doesn't require extensive artistic knowledge or expensive software, but rather a clear understanding of the basic design elements and principles. It covers topics such as line, shape, color, texture, and typography, providing examples from various brands to illustrate their use in design. The guide also touches on more advanced principles like balance, contrast, rhythm, and space, offering tips and resources for applying these concepts to create effective designs. Finally, it provides a step-by-step approach to creating graphics using different tools and add-ons, such as background images or solid colors, font type and style, icons, and miscellaneous elements. The ultimate goal is to empower anyone to create great graphics without needing an art degree or thousands of hours logged in the Adobe suite.