Facebook lead ads provide a powerful way to gather data from active Facebook users, but simply acquiring leads isn't worth much unless you nurture them. To stand out and catch customers' attention, businesses need to try something different with their Facebook lead ad audience. This can be achieved through various unique strategies such as creating a custom choose-your-own-adventure-style chatbot responder, quizzes that continue the question or theme posed by the original ad, retargeted video ads for visually appealing products, inviting leads to a private Slack channel, and more. Each strategy has its best use case, such as segmenting audiences based on how they respond to chat questions with Facebook chatbots or sending personalized welcome videos for large-ticket sales. By applying these strategies, businesses can nurture their Facebook lead ad audience in a way that sets them apart from the competition and increases the likelihood of converting leads into customers.