Zapier is an automation tool that allows businesses to send information from one app to another, reducing manual tasks such as importing leads from forms. Many businesses use customer relationship management (CRM) tools to track customer interactions and deals, but CRM alone may not solve all problems, particularly organization and automation. By adding automation to systems, businesses can streamline lead collecting efforts, improve sales cycles, and nurture prospects. Zapier's automated workflows, including multi-step Zaps, social media ads, events, and lead nurturing, help businesses automate tasks such as sending channel messages, creating email campaigns, booking demo calls, and updating spreadsheets. By leveraging Zapier's integrations with thousands of apps from partners like Google, Salesforce, and Microsoft, businesses can create secure, automated systems for their business-critical workflows across their organization's technology stack.