Lead management software is a crucial tool for businesses to manage their lead generation, qualification, nurturing, and conversion processes. It involves various aspects such as lead generation, lead scoring, routing, and nurturing, which require different tools and software to streamline the process. The best lead management software combines multiple tools into one platform, making it easier to manage leads across various stages of the sales funnel. Some popular categories of lead management software include CRM (customer relationship management), marketing automation, email marketing, SMS marketing, meeting scheduler, VoIP, webinar software, and AI sales assistant software. These tools can be integrated with other apps using workflow automation platforms like Zapier to streamline workflows and automate repetitive tasks, making the lead management process more efficient and manageable for businesses.