This article highlights six common mistakes that businesses make in lead generation, which can ultimately lead to wasted budget, resources, time, and energy. These mistakes include not establishing product-market fit before generating leads, defining an ideal customer profile, adopting a one-size-fits-all approach to marketing, underestimating the need for multiple marketing technologies, ignoring prospects' pain points, and spreading too thin across various digital channels. The article emphasizes the importance of understanding each business's unique needs and creating custom strategies that address those needs, rather than relying on generic tactics or assumptions. By avoiding these fatal mistakes, businesses can increase their chances of success in lead generation and ultimately drive more sales-qualified leads.