A landing page is a single web page designed to promote one product or service and capture leads that are interested in it, with stats and analytics to help you see how your page is performing. It's often used for launching new ideas, capturing marketing leads, and providing a straightforward way for contacts to get in touch. Unlike websites, landing pages have a single main message or point, focus on one product or service, and are optimized for conversions. A good landing page should include product details, graphics and/or video, a call-to-action (CTA), more details such as social proof, and be easy to organize and understand. To build a great landing page, start with writing copy that will showcase your product and grab visitors' attention, then add visuals like photos or videos, and finally include a CTA. You can use a landing page app or builder to create your page quickly and easily, and automate workflows using integration tools like Zapier to send emails, reminders, and follow-up messages to new leads. Finally, test and analyze your landing page using A/B testing and heatmaps to optimize its performance and conversion rates.