L. Michelle Smith, a serial entrepreneur, learned the importance of diversifying her business after building a product in her corporate job that didn't get monetized due to lack of knowledge about social media at the time. She transitioned from a media training consultant to a boutique agency and eventually back to corporate America before starting no silos communications llc, which expanded into multiple lines of business including executive coaching, strategic consulting, digital content for leadership eLearning, and more. The COVID-19 pandemic affected her speaking income but she was able to weather the storm by leaning into other revenue streams such as coaching, podcasting, and brand partnerships. To automate her growing business, Michelle uses Zapier to streamline processes and focus on high-value tasks, allowing her to spend more time with her family.