JustCall is a cloud-based phone and messaging platform that helps businesses connect easily with leads and customers, providing inbound and outbound calling, SMS campaigns, analytics, and scorecards to improve every customer interaction. The platform's AI-powered features can help teams handle conversations heading south by evaluating and scoring team members or training new employees on how to keep calls on track. With JustCall, businesses can analyze the tone and structure of their text messages to craft more engaging messages, avoid awkward situations, and build customer relationships through automated workflows called Zaps, which can be integrated with other favorite apps to provide a stellar experience at every customer journey stage.