Jaz Broughton, a career coach with a side hustle business, leverages digital marketing tools like Zapier to maximize efficiency and empower people in tech to have fulfilling lives. She uses Zapier to automate tasks such as connecting her email marketing tool Flodesk with Eventbrite, allowing her to focus on coaching clients and creating content. By trusting the tool to handle tedious tasks, Jaz saves time and increases her productivity, enabling her to protect her time and resources for what she does best - helping others achieve their goals.