You can automate the process of keeping track of conversations about your publication by using Zapier, a tool that connects to thousands of apps and allows you to set up custom automations. With Zapier, you can send mentions from Twitter, Reddit, Facebook Pages, and Google Alerts to Slack channels, where team members can see them in real time. This helps ensure that no one misses an important conversation or idea for future articles, and saves time by not having to manually check multiple websites and social media platforms. By setting up these automations, you can free up more time to focus on creating high-quality content.