Many technology companies are now using applicant tracking systems (ATS) and artificial intelligence (AI) to simplify the candidate recruiting process, but these technologies can also be a barrier for job seekers who don't have the right skills or keywords on their resumes. To increase chances of getting hired, candidates need to familiarize themselves with the new rules of recruitment, optimize their resumes for machines, and use passive job search strategies such as adding their profiles to ATS databases, accepting invitations to talent pools, and bookmarking company career pages. By understanding how these technologies work and tailoring their job search approach accordingly, candidates can get their resume in front of real people and increase their chances of landing a job.