Startup Weekend, an event where people come together to share ideas and launch businesses, has inspired the creation of internal pitch events in companies like Influence & Co. This event takes place over eight hours during a company retreat, allowing employees to share their ideas for improving the company, brainstorming solutions, and developing plans. The process involves laying the foundation and setting expectations, delivering initial pitches, selecting top ideas through group vote, forming teams, developing pitches into plans, presenting final ideas, and following up on the winning ideas. This event promotes collaboration, encourages ownership mentality, and results in meaningful improvements to the company, making it a valuable tradition for companies to host regularly.