WordPress is a popular website platform used by 40% of the web as of 2021. However, managing content and sharing it with audiences can be time-consuming. Connecting Mailchimp to WordPress using Zapier allows for automation between the two apps, enabling users to create and publish great content without manually sending new posts or campaigns to their audience. With Zapier's workflow automation software, users can integrate thousands of apps, including Mailchimp and WordPress, to build complex workflows that automate tasks such as creating new email campaigns for new WordPress content or converting new users into subscribers. By using pre-made Zap templates, users can set up Zaps quickly and easily, making it a straightforward process to connect Mailchimp with WordPress.