Kern River Outfitters, a guided rafting tour business founded in 1978 by Bob Volpert, provides adventures on the Kern River in California, Oregon, and Idaho. The business is now owned by Bob's three sons, with Matt managing the Kern River trips. With thousands of online waivers to process, Matt discovered an "Eureka!" moment while talking marketing trends with a friend, who mentioned app automation tool Zapier. Zapier helped automate the processing of waivers, instantly creating and adding forms to a CRM, and building newsletter lists with automated workflows using MailChimp. By integrating these tools, Kern River Outfitters' staff can now focus on guiding adventures rather than fighting paperwork.