I've summarized the key points of the text in a neutral and interesting paragraph: As more businesses shift their focus to Instagram, it's essential to understand how to leverage the platform effectively. Creating an Instagram business profile is the first step, which allows you to add business-specific information, track engagement metrics, and create paid promotions. To attract new followers, utilize hashtags strategically, searching for relevant tools like Tag Blender or HashTagsForLikes to find popular and niche-specific tags. Direct messaging with customers can help build a genuine connection, while Instagram Stories provide an opportunity to boost visibility, engage with followers, and gather customer feedback. Leveraging Instagram Live allows for real-time interaction, promotions, and tutorials, showcasing the brand's personality through lifestyle photos that highlight users experiencing or enjoying the product. By automating tasks using Zapier, businesses can streamline their content strategy, share posts across multiple platforms, and track engagement metrics to optimize their presence on the platform.