You can convert your regular Instagram account to a free Business profile, which gives you the power of a storefront on your smartphone, allowing you to add business information and tag products directly in posts. This enables you to reach non-followers and turn them into potential customers through shopping posts shared on Instagram's Explore page or Stories ads. With a Business profile, you can also gain metrics on followers' interactions with your content, making it easier to make informed marketing decisions. Additionally, tools like Zapier offer integrations that automate business marketing workflows, providing tips and success stories for creating engaging visual content.