As Zapier's partnerships specialist, this individual emphasizes the importance of influencing a product roadmap by learning about the product team's unique goals and KPIs to determine overlap with company goals. They recommend keeping open lines of communication, reviewing documentation, and being aware of bandwidth for new projects. To make a case for a project, they suggest using customer feedback, compiling anecdotal evidence into a digestible form, and including numbers to support it. Additionally, they advise scoping out the project, providing a summary document with resources needed to clarify scope, and positioning the project outside normal bounds by highlighting its potential impact on brand-building or future-thinking initiatives. By doing so, partnerships specialists can increase their chances of getting projects prioritized on the product roadmap.