Google Ads is a powerful tool for reaching your target audience and driving traffic to your business, but managing the process can be challenging without reliable data organization and automation tools. Zapier's automated workflows (Zaps) offer a solution by integrating with thousands of apps, including Google Ads, to automate tasks such as tracking offline conversions, sending notifications, and syncing sales data with CRM systems. By automating these processes, businesses can save time and increase the effectiveness of their Google Ads strategy, ultimately boosting ROI on ad spend.