To make long-form content more engaging, marketers can try making it a "choose-your-own-adventure" story by providing options and summaries to help readers quickly find what they need. Writers can achieve this by writing a catchy intro that hooks the reader's attention, creating a linked table of contents to provide a clear structure, summarizing key points with subheaders that act as Cliffs Notes, calling out action points at the end of each section, breaking up text with quotes from expert sources, and keeping the reader top of mind throughout the content. By implementing these strategies, writers can increase time on page, conversions, and other metrics without having to sacrifice valuable SEO power or invest in equipment and software.