Pay-per-click ads can be an effective way to drive high-quality leads, but managing them manually can be time-consuming and labor-intensive. Automation tools like Zapier can help streamline ad campaigns by integrating with multiple apps and platforms, automating tasks such as lead tracking, data processing, and email sending. By using pre-made workflows or "Zaps," businesses can automate the process of adding leads to their CRM, marketing tools, and other systems, reducing response times and improving sales conversion rates. Additionally, Zapier's automation capabilities can help track offline conversions, online conversions, and send welcome emails to new leads, ultimately powering more effective advertising campaigns.