AlchemistryLeads, a digital marketing agency, recently revamped their lead outreach process by adding automation and personalization. They used Zapier to automate their sales outreach process, which led to a 240% growth in total monthly leads in the most recent quarter. The new process involves sending personalized emails, LinkedIn requests, and video audits to prospects, with a focus on increasing online authority and revenue. The agency also uses Expandi to automate LinkedIn outreach and Zapier's webhooks to trigger custom notifications for quick responses. By automating their lead generation process, AlchemyLeads was able to reduce manual work, boost motivation, generate more leads, and increase revenue.