Here is a neutral and interesting summary of the provided text: To ensure customer satisfaction and meet their needs, businesses should solicit feedback from them proactively, rather than waiting until after the sale. Design thinking can help approach this issue from a customer-centered perspective, eliminating guesswork by talking to customers directly. With automation tools like Zapier, businesses can establish feedback loops with minimal manual effort, obtaining insights from leads and new customers alike. By creating an onboarding experience for new customers, building brand trust through engagement, and closing the feedback loop, businesses can foster loyalty, improve products and services, and ultimately grow their business.