Iavarone Bros., a 93-year-old gourmet Italian market chain, transformed its business model in response to the COVID-19 crisis by leveraging automation powered by Zapier to create an online ordering system that allowed customers to shop from home and enabled the company to thrive despite financial challenges. To scale their operations, Iavarone Bros. utilized a JotForm embedded on their website, which automatically sorted orders into Google Drive folders and consolidated them on a customized Google Sheet, streamlining the process of fulfilling customer orders. With this automated system in place, the company was able to grow its customer base and add organizational efficiencies, ultimately succeeding despite the crisis.