B2B marketing can be slow, hard, and perceived as boring compared to B2C marketing. However, Jess Saumarez from Stephenson Law has found success by humanizing their marketing strategy through various channels such as social media platforms like LinkedIn, TikTok, Clubhouse, and Reddit. By showcasing personality, creating a personal experience for audiences, working with influencers, and prioritizing transparency, B2B marketers can make their brand more relatable and trustworthy to potential customers. For example, Stephenson Law uses Instagram to showcase their employer branding, Twitter to highlight their tech specialization, and email automation to personalize content recommendations based on audience engagement. By taking a more human-centered approach, B2B companies can differentiate themselves from larger competitors and build a loyal following among their target market.