Pranav Vora, founder and CEO of Hugh & Crye, a men's fashion brand, was looking for a way to automate manual processes in his business, particularly when it came to managing customer email campaigns. He discovered Zapier, an app automator that allows users to integrate disparate apps and create custom workflows. With Zapier, Pranav and his team were able to seamlessly integrate their eCommerce platform with their email marketing tool, Mailchimp, creating a more streamlined process for tracking customer purchases and sending targeted email campaigns. By using Zapier's filters and conditional logic tools, such as Paths, the team was able to automate tasks that previously required manual data export and segmentation. This newfound automation has allowed Pranav and his team to focus on improving their product and customer experience, rather than spending time on tedious administrative tasks.