Tori Phillips at Hudl, a global sports tech company, recognized that manual ticket handoffs were slowing down customer support responses due to varying teams' access and locations. She automated the process using Zapier's no-code tool, which now routes requests to specialized teams automatically, reducing handle times by 21.5% and saving the company an estimated $12,000-$15,000 annually. The new workflow also ensures timely communication with customers, as all interactions are now recorded in a single place. Tori built the automation without coding, leveraging Zapier's user-friendly interface to streamline her team's support processes.