The integration of HubSpot and Salesforce, two popular customer relationship management (CRM) apps, can be challenging due to their native limitations. While HubSpot and Salesforce offer a simple connection through their native integration, it has received poor reviews and requires specific paid plans and data synchronization. In contrast, Zapier provides a flexible solution for automating workflows between the two apps, allowing users to create custom Zaps that connect HubSpot and Salesforce in various ways, such as adding leads from forms or creating contacts from new lead submissions. By leveraging Zapier's workflow automation capabilities, businesses can streamline their CRM processes, reduce data duplication, and enhance customer success.