HubSpot is a leading customer relationship management (CRM) software that offers a holistic suite of tools for marketing, sales, customer service, operations, and content management. However, as businesses grow, managing customer-facing processes manually can become time-consuming, leaving less time for building relationships with customers. Zapier, a workflow automation platform, can help bridge this gap by integrating HubSpot with other apps, creating custom automated workflows called Zaps. These Zaps can automate tasks such as importing new leads from multiple sources, backing up data to spreadsheets, and sending notifications when forms are submitted or deals are updated. By using Zapier's integrations, businesses can streamline their operations, reduce manual data entry, and focus on nurturing relationships with customers.