We joined a small software house in Cracow, Poland, without a marketing budget that compared to larger market players. To maximize our efficiency, we opted for a CRM and automation with Zapier, which helped us save thousands of dollars on tools like email marketing and customer relationship management systems. We started with the free plan of HubSpot's CRM, which had limited features, but we used Zapier to automate tasks, such as sending thank-you emails after lead magnets were downloaded. This approach allowed us to engage our audience effectively without breaking the bank. With a budget that was not high enough for some tools, we focused on content creation and LinkedIn Ads campaigns to boost brand awareness and increase revenue. Our experience teaches us that when implementing a new marketing strategy with limited resources, focus on your niche and produce top-notch content to position yourself well, and consider using automation software like Zapier to streamline tasks and save time.