In 2016, a SaaS business was struggling due to its time zone difference with its main customer bases in New York and London. The company's founder had an idea to send personal videos to connect with leads and customers when time differences made phone calls impossible. However, no tools existed for this, so they decided to build their own MVP product using Zapier to create a task whenever a new lead was signed up. They recorded short videos and sent them to the leads, which resulted in a 200% increase in customer conversion rates compared to those who didn't receive personal videos. The company's success grew rapidly, and they continued to use Zapier to automate their workflows, including connecting customers with other tools via integrations. Today, Bonjoro is a multimillion-dollar business that still relies on Zapier to run its operations.