Dan Dorato-Hankins, Chief Technology Officer at Vector Media, aimed to streamline new employee onboarding, which was a clunky and time-consuming process that was affecting the business. He wanted to automate processes beyond just IT teams, including PeopleOps, which oversees human resources and talent. With Zapier's tools, Dan built a custom workflow that handled the entire 29-step employee onboarding process, transferring data automatically and creating visibility into each step. This automation freed up an hour per new employee for the PeopleOps team to focus on more creative tasks, resulting in smoother onboarding experiences and reduced frustration for employees. The success of this project has caught the attention of other teams at Vector, demonstrating the power of automation to simplify business-critical processes.