In May last year, I started a business called Milestone Localization which provides translation and localization services to companies looking to expand globally. Initially, we focused on LinkedIn outreach sending emails to friends-of-friends and colleagues-of-colleagues. We found that our first campaign to mobile gaming companies in the U.S. got opens and clicks but no responses. Our second campaign to fintech startups in India resulted in seven responses, booked four meetings, and landed our first client outside of our peer network. Since then, we've booked 250 meetings and landed 42 enterprise clients from different parts of the world through cold outreach. In the last year, I sent out 221 cold outreach email campaigns to 26,962 people across industries and geographies using five strategies that helped increase open rates and get more replies: creating a targeted email list by identifying the type of company that meets the criteria, role of the person to contact, finding their profiles on LinkedIn and email addresses; using sentence case and approachable language in subject lines; adding a P.S. at the bottom of the email to make it stand out; including a simple CTA at the end to make it easy for the reader to take the next step; and sending a sequence of emails to follow up with prospects who may have missed the initial email or been too busy to reply. By using these strategies, we've seen an average email open rate of 58% compared to the industry average of 18%.