In the world of eCommerce, abandoned carts can be a major source of lost sales. A company like Cafe Last found that by setting up a notification system using Zapier, they could alert their sales team whenever a customer abandoned their cart, allowing them to quickly contact and re-engage with the prospect. This process resulted in a 20% lift in sales revenue and improved customer satisfaction. Additionally, using Zapier also helped streamline order fulfillment processes by automatically creating tasks in a CRM system, saving time for the order fulfillment team. By implementing such systems, businesses can scale properly and provide better customer service, ultimately leading to increased revenue and growth.