A LinkedIn Lead Gen Form is a marketing tool that allows businesses to capture B2B leads with minimal friction, making it easy for prospects to engage with their content or demo by clicking on a pre-filled form in their feed. However, setting up the campaign incorrectly can lead to poor ROI. To build a high-performing campaign, one must carefully set up the audience, ad format, placement, budget, and schedule, while also creating eye-catching and relevant ads that capture users' attention. Once launched, automation is key to making the most of LinkedIn leads, as manual data export can be time-consuming and costly. By implementing best practices and leveraging integrations with marketing automation platforms like HubSpot or Mailchimp, businesses can maximize their spend and achieve a positive ROAS.