You can track and measure visits to your website, actions taken on your website, visitor demographics, and much more using Google Analytics, a powerful free tool that provides data-driven insights to help you develop a strategy for your website and content. To get started with Google Analytics, access the reports by navigating to the dashboard, which contains several blocks highlighting important overview metrics like site traffic, traffic sources, and visitor locations. You can then view more detailed data in the REPORTS section of the left navigation menu or use the Audience tab to expand it and access all of the audience metrics that Google Analytics tracks. The Acquisition tab shows how your visitors get to your website, while the Behavior tab provides insights into how visitors interact with your website and content. You can also create custom dashboards to display key metrics in a tailored format, allowing you to gain a quick overview of your most important data.