Constant Contact is suitable for email marketing beginners who require simple features, ready-to-send templates, and phone support. It offers a straightforward approach to reporting, simple automation options, and a wide variety of fully designed templates that are perfect for those without in-house designers. Constant Contact's pricing structures are slightly cheaper than Mailchimp's, especially when scaling up. However, Mailchimp provides more affordable pricing, especially for smaller lists, and its new email builder is more intuitive and user-friendly. Mailchimp offers robust list management features, extensive reporting capabilities, advanced automation options, and a wide range of AI-powered tools that can make using the platform more efficient. The company also prioritizes customer support with a well-written Help Center and live chat support on weekdays. Ultimately, Constant Contact is better suited for email marketing novices, while Mailchimp is ideal for skilled marketers looking for access to advanced features and capabilities.