Buffer is a social media management tool that offers a range of features, including scheduling, analytics, and engagement tools, all in one package. It has reasonable pricing plans, with a free option available for up to three social media accounts and 10 scheduled posts at a time. To get started with Buffer, users need to create an account, connect their social media channels, set up queues for publishing schedules, and customize the timing of their posts. The tool also offers features such as creating content ideas, managing tags, and viewing analytics for each connected channel. Additionally, Buffer provides a Start Page feature that allows users to create a landing page with customizable blocks and sections. Users can also automate their workflow using other favorite apps and tools, and there are pre-made workflows available to get started.