ChatGPT can generate content, improve customer experience lifecycle, but its responses are only as good as the data it's trained on, with some knowledge gaps. Users can train ChatGPT on their own data using custom instructions or build a custom chatbot with OpenAI's GPT builder. Zapier Chatbots and Zapier Central allow users to pair AI with automation to move information between apps, eliminating time spent hopping between tools. With these solutions, users can create shareable chatbots, automate workflows, and train assistants to handle tasks across favorite apps in a unified workspace.