{=Geo.City:Your City}` is a syntax used in Google Ads to dynamically insert location-based keywords into ad copy. It is combined with dynamic text replacement on Unbounce landing pages to create stronger message match and improve campaign performance. The use of dynamic keyword insertion (DKI) allows Outback Team Building & Training to target thousands of locations using a single ad campaign and a single landing page, increasing click-through rates (CTR) and conversion rates while reducing cost per acquisition (CPA). By dynamically replacing text on their landing pages with UTM values from Google Ads, they can also improve message match and increase conversions. The implementation of DKI in Google Ads has saved Outback hundreds of hours on campaign management, and the results have been significant, including a 71% increase in CTR and a 396% increase in ROAS.